AI Learnings from PocketGamer 2023

This week I attended PocketGamer Connects London (PGC) for the first time. It was an amazing experience not just to have the opportunity to meet so many interesting people but also to attend some incredibly insightful talks. The ones that really stood out to me where AI and Environment related. Whilst I am a keen gamer, my passion for fashion, beauty and content creation meant that during these talks I was thinking about the application possible to YouTube videos and social media posts.

For some context, the main content AI was spoken about was in the creation of games and also in the marketing of games. For instance one company used Jasper.AI to create a piece of artwork and also to draft their press release on Steam. In this particular example they dropped an astounding statistic that using the AI artwork on YouTube created an 8% organic conversion rate of consumers adding the game to their Steam wishlist.

I'm so curious about the possibilities in the lifestyle videos I produce on YouTube - is this the future of content creation?

Let me know in the comments below whether you've used an AI tool to produce content and how was your experience?